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I’m passionate about tackling the root causes of violence against women and girls, and shifting systems that keep harmful norms in place. I bring strategic insight, evidence-based thinking, and creative leadership to every project - and I’m always open to collaborations with values-driven leaders, funders, and innovators working at the intersection of social change and behaviour science.
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The Norms DECODED Toolkit™ first!
Organisations
I help organisations design and evaluate behaviour change interventions using evidence-based methods.
I bring 10+ years of experience leading evaluations for NIHR, YEF, Welsh Government, and other agencies, with a focus on violence prevention and health behaviour change.
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Services include:
Evaluation design and theory of change
Mixed-methods research and survey development
Stakeholder engagement and PPI strategies
Ethics support and reporting
Parents
Today’s adolescents are growing up in an online world shaped by harmful gender stereotypes, exposure to incel ideologies, and normalised violence.
My evidence-based courses and toolkits are designed to help you stay one step ahead, building a foundation of trust, communication, and critical thinking before problems arise.
Adults
I offer webinars, toolkits and coaching to individuals, professionals, or communities committed to personal growth and social change.
We will explore:
- how social norms and stereotypes shape our habits, identities, and relationships;
-​ how to spot and prevent subtle and overt forms of gender-based violence;
- effective strategies for adopting new habits and changing behaviour